The advent of Internet, Social Media and Mobility has transformed the retail industry significantly. Consumers now seek instant information and a seamless experience across channels. As a result, product lifecycles, and hence the order-to-fulfillment cycles are becoming shorter. This is giving rise to opportunities in areas such as inventory consolidation and rationalization, and posing new challenges in optimally balancing demand and supply times. Tech Mahindra has been partnering with retail industry leaders in a diverse number of retail segments including but not limited to apparel, food and grocery to offer a wide range of services.